Use Template. Express your sincere gratitude to your customer for purchasing, registering, participating in a survey or contacting you with a question. Inform your respondents about other relevant offers you have.
Give generous discounts for the next registration or purchase - arrange an environment for repeat orders. You want to make sure the visitor actually reads the ebook they just signed up for.
You, or someone within your company, likely spent a lot of time creating it. Also, if this free offer is part of your sales cycle, you will likely have an easier time reaching out to them if they actually engaged with your content and found it useful. Your thank you page can be a great way to direct people to further content.
They already found your offer enticing enough, they will likely be interested in others you have to offer. You may consider adding some of your most popular posts to the page or you can get a bit more specific like adding content that relates to the offer they signed up for.
For example, if they signed up for a landing page optimization guide, you can direct them to your post on landing page design tips. Additionally, if the visitor just signed up for your product or service, you may include resources on how to get started, FAQs, or other help related pages. Finally, you may even want to consider how your thank you pages fit into your overall content strategy. For instance, you may want to create content specifically for these visitors optees only.
This might be an article related, helpful tips , a further free offer like a template , or an exclusive video course. By offering an exclusive piece of content to only those who signed up, you can create a stronger connection and give the visitor a feeling of being valued. Adding social sharing buttons to your page makes it easy for visitors to share your offer. The visitor may not think about sharing until after they sign up or they may want to complete the form to see the next step before sharing with a friend or colleague.
Ideally, you want to set the social sharing buttons to share the original landing page and not the thank you page. The visitor is already engaged with your content and your company.
Thus, they are much more likely to follow you on social media. This method was instrumental in helping Dropbox grow to the hugely popular cloud storage platform it is today. The idea, essentially, is to offer the visitor extra value for referring a friend and getting them to sign up too. The example below encourages visitors to refer friends and earn free products. If your offer was a free ebook, then include some testimonials from people who read it and found it useful.
You may also include testimonials about your business like how great your customer service is or product as a whole. This can encourage visitors to move further along in your sales funnel and check out your product.
It may not be the first thing that comes to mind, but adding comments to your thank you page can be another way to engage visitors. Just be sure to provide some text encouraging visitors to comment and allow them to come back to the page so they can comment later. The example below by Social Triggers uses this method. The page allows people to comment with their excitement and what they think of the book.
If your opt-in process did not automatically add visitors to your email newsletter, then this would be a good time to do so. They already find your content useful and are engaged with your company, by simply including a signup form for your email newsletter, you can get additional signups and grow your list. Often, people can sign up for a webinar and never actually attend. They get caught up and forget all about it. If you offered a free piece of content like a guide or ebook, you could also include a related webinar you have on your thank you page.
The visitor already found your content useful and enticing enough, they will be much more likely to sign up for your webinar add this point. If your visitors landed on a thank you page because of a purchase they just made, then this can be a good time to get them to sign up for an account for your site.
However, make sure to educate them on the value of doing so. You may include something on them having the ability to check the status of their order, see tracking info, or earn rewards. The example below does just that. After completing a purchase, the visitor is presented with an option to create an account. They tell the visitor they can earn loyalty points and receive future discounts to encourage signups.
Now is a good time to showcase any related products or products that go hand in hand with the one the visitor just purchased. For instance, if someone just bought a grill, you may show a few grilling accessories like a grill spatula, tongs, an apron, charcoal, etc. These are all things they may need and including them on the thank you page can lead to another sale. Also, you can use this opportunity to upsell a product.
This can be especially useful for a SaaS company. Say a customer just purchased your lowest plan, you may offer the chance to upgrade while including some information on the benefits of doing so. Maybe you offer a special offer or discount at this point to get them to upgrade. Or you may offer an a-la-carte option to go on top of their subscription plan. For instance, if you have an email tool that allows users to find email addresses, and the lowest plan includes finding 50 emails a month, you can include an option to buy another 25, 50, or emails.
Offering a coupon code on your thank you page can be a good way to push the visitor deeper into your sales cycle and get them to make a purchase. Thus, creating a feeling of excitement. Video can be a great way to further connect with your visitors.
For instance, if you want to give the visitor a deeper understanding of your brand culture, video is a great way to showcase the personality and characteristics of your team. Video also tends to convert better. Another idea is to include a low-price offer. Customers who purchased from you before are more likely to purchase from you again than a 1st-time buyer. Repeat customers also tend to spend more.
You can facilitate this process by offering a low-price item on your thank you page. The example below from Digital Marketer lists a low-price offer on their thank you page.
A method that can lead to a future purchase of their more expensive courses. Another good idea for consultants, agencies, even SaaS companies, is to offer a free consultation or product demo. By offering a free minute consultation or demo, you get a chance to interact with the visitor more and move them along in your sales funnel. The visitor is already engaged with your content and likely finds your company reputable.
Now is the time to get them to sign up. For example, you can acknowledge that you know they are a busy person, and you are especially grateful that they took the time to help you. While your tone should come across as expressive and warm, avoid going overboard with effusive praises and never-ending thank you's. Ultimately, you want to be sure your communication is genuine. Second Paragraph: In your second paragraph, you can explain why you are so grateful and how, specifically, their support has impacted you, or how you anticipate it impacting you in the future.
Be specific so that the reader knows this is a personal letter, rather than a generic one you've sent to multiple contacts.
Third optional Paragraph: Use your optional third paragraph as a way to maintain your relationship with this person going forward. If you feel like you have something to offer them in return, you could mention it in this paragraph. Alternately, you could suggest that you'd love to treat them to a coffee or simply that you would like to stay in touch. Ultimately, you should tailor what you say based on your relationship with the person, but the goal of this paragraph is to keep the door open to future communication.
Your Typed Name. This letter reiterates your interest in the job and reminds the interviewer why you are qualified for the position. Interview Thank-You Letter Example Use this note to thank the interviewer and to mention that you are available to provide more information on your candidacy. Edit this template to include your personal information.
Entry-Level Job Thank-You Letter Example If you're a college student or recent graduate just starting a career, use this example to write a thank-you letter for an entry-level job. Employee Appreciation and Thank-You Letter Examples Sample letters to say thank you for a job well done or thanks for the help at work, and letters to show your appreciation to a co-worker or manager.
General Thank-You Letter Example Here is a general thank-you letter you can send via email or mail to the people who have helped you with your job search. Sample Thank-You Letter Requesting a Second Interview This sample thank-you letter requests a second interview and reiterates your interest in the position. Thank-You Letter Example for an Informational Interview Sample thank-you letter to send after an informational interview.
Thank-You Letter for an Introduction Sample thank-you letter for someone who has introduced you to a prospective employer or a career mentor. In addition to showing your appreciation, it can help you line up a job for next time.
Sample Thank-You Note for a Team Member Use these thank-you letter examples to let a team member know how much you appreciate their hard work. Sample Letter Thanking a Prospective Co-Worker Sample letter to thank a prospective co-worker who spent time meeting with you during the interview. Letter of Appreciation Sample Sample appreciation letter to send to a contact who assisted with your job search. Networking Thank-You Letter Example Here is a sample letter you can send via email or mail to networking contacts who help you with your job search.
Job Offer Rejection Letter Examples Sample thank-you letter that thanks the employer for the job offer but politely declines the position. Actively scan device characteristics for identification. Use precise geolocation data. Select personalised content. Create a personalised content profile. Measure ad performance.
Select basic ads. Create a personalised ads profile. Select personalised ads. Apply market research to generate audience insights. Measure content performance. Develop and improve products.
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